A Pet on the Go! By: Erin Yoon

A companion bundled up into a singular application, Finch simultaneously brings fun and simple organization to your life. The app, launched in 2021, seeks to spread positivity by assigning and completing tasks right from the phone. It’s easy to navigate through the options with its clear features and many symbols, ensuring usability for all ages. 

The app first prompts users to choose their own “Finch egg”, an assortment of multicolored unhatched ovals displayed on the screen. Two seconds in, there is a clear aesthetic: cutesy and naturalistic. Its visuals make it inviting, friendly, and motivating– all crucial aspects to the developer’s mission. Customizability is endless in the app as you can choose the pronouns, name, and trait of your new feathered friend. Options for traits include things like compassion, confidence, and curiosity. After a short questionnaire on personal aspirations, the self-care journey embarks! 

Every feature is self-explanatory, with the cute animations providing extra guidance. The app radiates a relaxing and stress free environment through its pixels. As users accumulate more energy from accomplishing tasks, points are rewarded, which can be used to accessorize their pets. From sunglasses to graphic tees, the possibilities are endless. 

Want to include your friends into the mix? Finch enables you to add contacts, sharing each other's progress and furry virtual critters. Therefore, you can keep yourself accountable and start an active, entertaining growth experience together. It’s a feature that sets itself apart from other mental health apps, stimulating development and long-term effects, rather than short-lived ones. 

Creative, captivating, and constructive, Finch transports users to a magical forest beyond  their wildest dreams. It's a mental health app that rids all worries and transforms users into their best selves. For those searching for an attractive yet effective solution, Finch is the perfect choice. Self-care has never been more important, so take the initiative and befriend your own feathered friend today!